NEW YORK CITY, New York – February 28, 2018 Itavio is proud to announce a partnership with HearstLab. Itavio plans to use this investment to expand the sales and marketing department, as well as bolster its technology infrastructure.  

CEO and co-founder, Melani Flanagan says, “We’ve worked hard to build a product that solves a huge problem in the marketplace and with the help of Hearst, we’re establishing ourselves in the innovation and media capital of the world. This will enable us to broaden our reach and create partnerships with other innovators in the space.”

A $100B dollar market place, the gaming market has struggled to manage the expectations of young players and parents alike. With recent settlements reached by Amazon, Google and Apple for children overspending, Itavio is poised to bridge the gap with a cross platform solution that serves both content creators and players. Itavio puts parents back in charge with the ability to manage money and time for their kids, while enabling gaming companies to build better relationships with the whole family.

With this investment and partnership, Itavio will be working with HearstLab – a unique startup greenhouse. Their investments focus on women led media and information based startups with seed investment, office space and access to an abundance of resources and subject matter expertise at Hearst and across the media landscape – these include Cosmopolitan, GoodHouseKeeping, Elle, Marie Claire and Oprah magazine amongst others.

About Hearst

This invitation-only community of early stage women-led startups working inside Hearst Tower, home to one of the world’s most diversified media, information and technology companies.  HearstLab invests in startups that are innovating in media, information or services where connectivity with any of our more than 360 businesses is a difference-maker for a founding team. HearstLab provides each selected startup with seed investment, office space, and access to an abundance of resources and subject matter expertise as well as leaders and mentors at Hearst and across the media landscape.

About Itavio

Itavio takes the guesswork out of gaming economics. We are former game makers and dedicated players, who believe that we can empower parents and game makers by connecting them and turning contention into cooperation. Based in Montreal and New York, we are a growing start-up specialising in game monetisation, player retention and re-engagement while spearheading safe gaming. To keep up with all things Itavio check us out at


Media Contact

Caroline Corbett Thompson

Marketing Director @ Itavio

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